How To Talk About Your Business

Everyone loves a winner. So talk up your winning biz. You can take several routes.

The humble way – Shucks, we’re just ordinary plain folk who got lucky.

The hardworking drudge – Well, sure we’re a success, but all we do is work, work, work. And we never see our kids, spouses, or mothers.

The boaster – I’m pretty fricken’ amazing. That’s it. I kickass.

The passionate soul – I love this work. Man, I’d do it for free. It’s all I’ve ever wanted to do. And it’s a labor of love.

I suggest when you talk about your biz, mix it up and use all four routes. Go the humble, hardworking, boastful and passionate way. “We got lucky, we work it, we’re awesome, and by the way, we love what we do.”

Mary Beth Coudal and Cheryl Sandberg exchanged a few laughs at BlogHer in Chicago.
Mary Beth Coudal and Cheryl Sandberg exchanged a few laughs at BlogHer in Chicago.

Note: I say “we” because, sometimes people appreciate the ‘we’ better than the ‘me.’ Or at least, we think so. Who’s we? Me and Cheryl Sandberg of Lean In. I think she said something like this at BlogHer last summer in Chicago — how women are more powerful when we’re collaborative rather than competitive.

Even though I’m pretty much a shop of one, I feel like I bring a team with me on my assignments. Ya know, I get by with a little help from my friends.

This post was inspired from a post by Seth Godin, marketing guru.

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Awesome writing circle

Magic happens when people write together and then read what they’ve written. I know it sounds corny but it’s true. Take the raw materials from your life, weave a story, and experience the alchemy.

In last night’s MeetUp group at Rutgers Church, seven of us gathered and each had about ten minutes to read what we’d written. Then we briefly talked about the craft of writing. We went around the circle and read. We laughed and we cried. Just hearing our work out loud changes what we’ve written.

Sometimes a group can gather, as I’ve done too at a Wednesday writing group at the Interchurch Center. We each start with a blank paper and pen. And creative prompts are shared — inspired from Anne Lamott’s Bird by Bird, Sheryl Sandberg’s Lean In, or Dan Wakefield’s The Story of Your Life. This last book is the one I used at the International Women’s Writing Guild this summer.

me and mom
Here’s me and my mom at the summer conference of the International Women’s Writing Guild.

The creative prompts we wrote from then were:

  • I felt safe when…
  • My mentor or hero was…
  • My first job was…
  • I was really angry with…

Because this is the season of Thanksgiving, it’s always awesome to write about:

  • When I felt grateful, I…

Lean In

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I felt so happy to meet Sheryl Sandberg at BlogHer

Sheryl Sandberg, the COO of Facebook and the author of Lean In, talked about how women can step into their rightful place as leaders.

Sheryl Sandberg
Lisa Stone interviews Sheryl Sandberg at the BlogeHer Conference in Chicago

Sandberg said she was inspired by Mellody Hobson, a Chicago businesswoman, who said she was “unapologetically an African American and unapologetically a woman.” Sandberg said she was “unapologetically a business executive and unapologetically a feminist.” Me too!

Sandberg’s blunt truth is that “men rule the world. Ninety-five percent of big companies are run by men.” We all have biases so let’s not be afraid to talk about them and fix them.

As women, we must do a better job of believing in ourselves and stepping up as leaders. And we don’t have to be titans of industries. This applies to women as leaders in our families, school boards, small businesses, classrooms, and hospitals — wherever we find ourselves .

I love this message. I’m glad people are hearing it. I’m glad women are lifting each other up.

I stayed for a small group session. That’s where I briefly chatted with Sandberg. I told her I, too, was a COO of a small biz.

“Really?” she asked. “What’s your business?”

“I lead writing workshops.”

“That’s great!” She said. She seemed genuinely excited and interested in Boot Camp for Writers

As a workshop leader, I’m always trying to improve my game. So I wondered what kind of workshop does the most powerful woman in the world lead. Turns out it’s not so different than mine. Yes, the introduction part of the workshop is EXACTLY the same as mine. It’s a way for people to get to know each other and it’s an exercise I learned from my mother.

Professor Carole Robin from Stanford University led the small group exercises. She told us that we are “three to six times more creative in a group than we are alone.” The power of the peer group can be seen in study groups, weight loss programs, and I would add, church groups. We are challenged and encouraged in small groups. We learn best when we move out of our comfort zones. In fact, “it’s impossible to learn if you remain comfortable,” Robin said.

In our group of six we talked about times when we were brave and times when we were unable to take risks. I can’t disclose more because we agreed to anonymity. We learned that disclosure begets disclosure. And I made a few new friends and cheerleaders!

Sheryl Sandberg’s book, Lean In, is a bestseller and it’s my book club’s choice this month. We meet on Monday night. And you know I’ll have a lot to talk about when we get together.

I’m going to check out LeanIn.org, which is the fastest growing and most engaged internet community . I’m going to value and encourage the leadership of the women and girls in my life. I’m not afraid to push back on sexism and the pay gap. I’m not afraid, even when I feel myself shrink from taking my rightful place at decision-making tables.

I have Sandberg on my side. So do you. So go ahead. Lean in. We’ve got your back.

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