I’ve read a lot about branding. As a small biz owner I’ve heard I should focus on ONE THING.
See I’m a writing coach, but I’m also the director, producer and star of some short comedy films. Oh, and I make little treasure boxes. And I’m an advocate for kids’ creative learning. I love religion. I’m into improv and stand up comedy. I am totally a feminist and global peace-lover. I support Parkinson’s Disease causes. I occasionally run 5Ks. I review Broadway and Off-Broadway shows. Mostly, I’m a blogger.
See, what I mean? It’s impossible to put myself in a box.
How can I be just one thing? How can you?
In our frenzied, distracted society, it may be that we only give ourselves time to label each other as one thing.
I was thinking about this this morning when a brilliant friend and student of mine (yes, they’re ALL brilliant!) posted an article about the death of Ken Norton. See, Matthew Baker knows a lot about boxing. He also takes people on Beautiful New York tours, and is a super-involved dad and lover of Broadway.
I wonder how Matt brands himself? Boxing enthusiast? Blogger? Tour guide? Dad? Actually, I don’t care how he brands himself. I am interested in his voice.
I read Matt’s article about Norton, not because I have any interest in boxing, but because I have an interest in Baker’s take on boxing. So rather than focusing on what we do, let’s focus on who we are. Let’s listen to the voices of complex people in our midst.
We are all complicated people. Complications bring new insights into old subjects. Be Renaissance women and men with many interests, not just one. It may be easier to brand yourself but who wants to be easy. Be interesting.
I know a little about a lot. Thanks to Matt, today, I know a little more about boxing. And I got this great line from Matt’s article. “He always treated me like I was somebody.” That’s what Tyson said about Norton. That’s nice. Maybe Norton saw that Tyson was more than just one thing (I’ve always labeled Tyson as a screw up.)
Maybe when we stop branding ourselves and others we can be a little more compassionate. Maybe people are more than screw ups. Maybe people are more than their brand. I am.
This reminds me of the headmaster’s advice, inspired by Wittgenstein, “Be a duck-rabbit.” I blogged a while back about Dominic Randolph’s brilliant advice to Riverdale 8th graders.
Be more than one thing. Don’t brand yourself.