Fixing the Problem

What problem does your business solve?

My friend Jolain told me that when she started her clothing line years ago, her goal was simply to make beautiful clothes. She said that wasn’t enough.

“A business has to solve a problem,” Jolain said.

When Kelly and I launched our new biz, we figured offering first-class writing workshops at non-luxury prices would answer a writer’s problem.

A writer’s challenge includes the need to:

  • be a part of a community
  • get published
  • find a sanctuary for dangerous writing
  • make time for writing
  • nurture creativity and beauty in a society that overlooks the arts.

Our biz does all that.

We use Field Notes to keep score when we play cards.

This morning I listened to a podcast about traveling salesmen (at Field Notes Brand, a company my brother co-founded). Ron Solberg praises the tenacity and brilliance of the early traveling salespeople who often sold books. And the customers appreciated how the salesmen delivered news, as well as products. They liked the free samples.

“The trick really was volume, the number of stops you make,” Solberg said.

And more winning advice: “Take advantage of the moment.”

In a sense, when I started the biz, I wanted to make and nurture beautiful writing the same way Jolain wanted to make beautiful clothing. But I am learning to sell as well as to create.

As a small business owner, I need to sustain my biz, so I must do both sales and art. And for both, I need to value beauty, tenacity, hard work, and being in the moment.

Advertisements

2 thoughts on “Fixing the Problem

  1. I found you via the Bloggy Moms Blog Hop. I agree that businesses need to solve a problem. But I would go one step further and suggest that they need to inspire action

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s