Everyone loves a winner. So talk up your winning biz. You can take several routes.
The humble way – Shucks, we’re just ordinary plain folk who got lucky.
The hardworking drudge – Well, sure we’re a success, but all we do is work, work, work. And we never see our kids, spouses, or mothers.
The boaster – I’m pretty fricken’ amazing. That’s it. I kickass.
The passionate soul – I love this work. Man, I’d do it for free. It’s all I’ve ever wanted to do. And it’s a labor of love.
I suggest when you talk about your biz, mix it up and use all four routes. Go the humble, hardworking, boastful and passionate way. “We got lucky, we work it, we’re awesome, and by the way, we love what we do.”
Note: I say “we” because, sometimes people appreciate the ‘we’ better than the ‘me.’ Or at least, we think so. Who’s we? Me and Cheryl Sandberg of Lean In. I think she said something like this at BlogHer last summer in Chicago — how women are more powerful when we’re collaborative rather than competitive.
Even though I’m pretty much a shop of one, I feel like I bring a team with me on my assignments. Ya know, I get by with a little help from my friends.
This post was inspired from a post by Seth Godin, marketing guru.